Vince Gonzalez

Core Skills

• Strategic Planning & Execution
• Measurement Roadmapping
• Cross-Functional Leadership
• Executive Stakeholder Engagement
• Team Development & Mentorship
• Program & Portfolio Management
• Budget Oversight & Resource Allocation
• Data Visualization & Advanced Analytics
• KPI-Driven Decision Making
• Digital Transformation & AI Integration
• Consultative Problem-Solving
• Innovation & Continuous Improvement

Check Out My Work

First Pitch Analysis

Analyzed 722,161 MLB pitches from the 2019 season using Python to model outcome probabilities on the first pitch of each at-bat.

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Illinois Video Gaming Terminal Analysis

Developed Tableau dashboards to identify high-ROI opportunities in the Illinois gaming market, presenting insights for executive decision-making.

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Vehicle Fuel Economy Analysis

Conducted hypothesis-driven analysis on consumer fuel economy concerns, translating findings into actionable recommendations.

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Lariat Rental Monthly Analysis

Uncovered five key strategies to increase net revenue by analyzing transactional data and presenting executive-level recommendations.

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About Me

I currently serve as Associate Director, Business Analytics & Measurement at WPP Media, leading analytics teams in developing long-term measurement roadmaps, campaign frameworks, and executive-ready insights for top healthcare and pharma clients.

• Advanced analytics, technical proficiency (Tableau, Power BI, SQL, Python), and business acumen.
• Passionate about talent development, mentorship, and cross-functional collaboration.
• Former strategic account executive in commodities, automotive, and events—leveraging data to build relationships and drive revenue.
• Experienced in presenting to large groups, delivering client-facing insights, and managing complex projects.
• Outside of work: cooking, baking, weightlifting, and playing catch at the park.

• Strategic Planning
• Measurement Roadmapping
• Data Mining & Advanced Analytics
• Data Visualization
• KPI-Driven Decision Making
• Executive Communication
• Program & Portfolio Management
• Digital Transformation
• AI Integration
• Consultative Problem-Solving
• Team Leadership
• Innovation & Continuous Improvement

Contact Vince